Amazon Explores PPC Model on Product Pages

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The program operates like standard search engine pay-per-click programs - advertisers only pay for click-through, which can range anywhere from $0.15 per click (Toys, Home & Garden and Baby categories) to $1.25 per click (Electronics & Office). ...

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Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid ...