TradeComet alleged in court papers last year that Google raised the minimum price per click it charged TradeComet's SourceTool.com division by 10000%, ...
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Google Wins Dismissal of Price-Shopping Site's Antitrust Case in Ohio
It charges clients on a cost-per-action, or CPA, basis, meaning that it gets paid only after a purchase is made, according to court papers. Google and other search engines operate on a cost-per-click, or CPC, basis under which advertisers pay each time ...
Long-running Novell, Microsoft antitrust case going to trial in federal court
Novell Inc. sued Microsoft Corp., accusing the computer giant of violating US antitrust laws, primarily through its arrangements with other computer makers. Since the suit was filed in US District Court in Salt Lake City in 2004, a judge has dismissed ...
Appellate Court Sides With Google Against TradeComet
Observers like New York Law School professor James Grimmelmann have said that Google might have had valid reasons for increasing the cost per click of search ads. For instance, if Google personnel believed that searchers wouldn't find SearchTool's ...
Facebook Accused Of Violating Industry Click-Fraud Standards
Earlier, Facebook unsuccessfully asked for the litigation to be dismissed on the grounds that all cost-per-click advertisers were required to agree to the company's terms and conditions, which the company says included the following language: "I ...
Facebook Scores Partial Victory In Click Fraud Case
Facebook argued that the litigation should be dismissed because all cost-per-click advertisers were required to check agree to the company's terms and ...
Google Bid to Toss Suit Threatens Ohio Antitrust Law (Update1)
Google and most other search engines operate on a cost-per-click, or CPC, basis, under which advertisers pay each time a user clicks on an ad. ...
Google Goes On Offensive Against MyTriggers
myTriggers filed a counterclaim alleging Google violated Ohio's antitrust law by raising myTriggers' quality score, causing the cost of its pay-per-click ...
Novell, Microsoft antitrust trial gets heated as attorneys spar over testimony
By Dennis Romboy, Deseret News SALT LAKE CITY - A heated exchange between lawyers for computer heavyweights Microsoft Corp. and Novell Inc. marked the beginning of the third week of testimony in the federal antitrust case. After US District Judge J. ...
MyTriggers And Google Fighting Out Quality Score Ranking In Court
... violated antitrust law by raising myTriggers' quality score, which caused the cost of its pay-per-click ads to increase by as much as 10000 percent. ...
Google Probed for Unfair Pay Per Click Advertising, AdWords Marketing
EU antitrust regulators are investigating Google search engine for allegedly discriminating against competing web advertising services in its search results ...