Web Africa CTO Rupert Bryant has provided details about the cost breakdown of ADSL. Unsurprisingly most of your money ends up in Telkom's pocket. Bryant explained that it is challenging for local Internet Service Providers (ISPs) to make money on ADSL ...
Analysts peppered CEO Larry Page with so many questions about the eight percent decline in the important cost-per-click metric-the average cost that advertisers pay Google per a click on their ads-that he half-jokingly asked for a break from ...
(Photo: Selemani Mpochi) The Civic United Front (CUF) has said that it did not join the government of national unity (GNU) in order to make empty talk as some critics have been claiming, but rather to fight corrupt leaders so that people's development ...
MWEB CEO Rudi Jansen has confirmed that all of the company's uncapped ADSL products are profitable, and that they know that their uncapped ADSL business model is sustainable. When MWEB launched their first uncapped ADSL products in March 2009 they ...
When the Internet was young and I had much to learn about its nature, I argued that online news sacrificed one of the supreme virtues of newspapers: it denied readers the benefits and pleasures of serendipity. Turning the pages to the news that ...
Web Africa is withdrawing their 'Freezone' service as part of their uncapped ADSL products because of technical difficulties. Web Africa announced in November 2011 that their ADSL home uncapped subscribers will get access to the ISP's FreeZone service. ...
Facebook offers a 45 per cent reduction in cost per click (CPC) rates for campaigns that require consumers to stay on the social network or install apps, compared to those that direct users away to other sites. This is the finding of the Q4 Global ...
The increased competitiveness and ability for advertisers to pay more for PPC traffic will result in an increase in cost-per-click rates. In order to stave off bidding wars that can lead to unprofitable results, make sure you have a solid understanding ...
Across all devices, paid search click volumes increased 43%, click-through rates increased 24% and cost per click decreased 5% during Q4 2011 on a year over year basis. Marin also added that the combination of improving CTRs and declining CPCs point to ...
Google's link analysis algorithm is called PageRank. It is computed based on a formula that transfers an amount of link authority ("link juice") to the page that it links to. The amount of link juice transferred depends on the PageRank of the linking ...